Superegg is a New York–based skincare brand founded by Erica Choi, rooted in Korean skincare philosophy and modern dermatological science. The brand centers around the egg, a symbol of nourishment and renewal, as a framework for restoring balance to the skin. Superegg focuses on barrier repair, hydration, and long-term skin health through thoughtfully formulated products that prioritize efficacy over excess. Drawing from heritage ingredients and contemporary research, the brand offers a considered approach to skincare grounded in simplicity, function, and care.